Building a social media brand
Marketing is no longer about the stuff that you make but about the stories you tell
Jaywalker Pictures is a personal project to build a social media brand based on my passion for illustration, design and storytelling. It currently has an audience of over 45,000 on YouTube.
Tokyo Tower
Digital Strategy
To build the brand I began with a digital strategy. Carefully choosing which social networks to maximise audience growth and ways I could atomise content across them. I then developed my own unique art style, aesthetic and storytelling style based on a core set of values to guide the creation of content.
A key part of growing the brand was to focus on natural organic growth without any paid promotion. The goal of Jaywalker Pictures is to develop an authentic connection with young artists and designers through education, inspiring and entertaining content.
Audience Growth
(May - Oct 2024)
YouTube Channel has over 2.5 million views
Videos topics targeted at digital artists, designers and creative professionals
Instagram - Showcasing the unique visual aesthetic of the brand
Monetization
Monetisation consists of a diversified income stream - Google advertising revenue, sale of digital products, sponsorships and memberships.
Built using the PayHip platform, the Jaywalker Pictures website hosts digital products.
Popular products include my Essentials Procreate Brush Set
The Procreate Canvas Quick Reference - A free resource to help users know which document size and settings to use for their creative projects.
Results
Jaywalker Pictures has grown a highly targeted audience of creative hobbyists and professionals of over 45,000 across social media with no media spend.