Improving the student experience with design

The Macquarie University English Language Centre provides a range of academic and general English courses to help prospective students develop the language and study skills they need to succeed in their University studies.

I provided online marketing support to the Macquarie University English Language Centre, completing a number of projects, from creative direction for the rebranding of the Academic Curriculum to EDM design and website maintenance.

Creative Direction

The Macquarie University Academic Curriculum consists of physical books and study materials as well as an online learning environment. I provided creative direction to graphic designers and web developers to refresh the look and feel of all materials.

The new look and feel spanned both physical materials and online learning environments

EDM Design

The university also runs study tour programs, short programs for overseas students that wish to experience Australia, without the committment of a full degree program. I helped improve the EDM design for arriving students, using a postcard concept, reflecting the excitement of travel and experiencing new adventures.

Web Content Management

I worked with the Centric Minds content management system to update and maintain the ELC's web presence.